Image - Content & PR Owner

BusinessEdge & Node

Content & PR Owner

Employment Type

Full-time

Years of Experience

3+

Location

Remote

Team Lead

Tegan Kline

What We’re Looking For
We are looking for a seasoned Content & PR Owner, with a background in creating long form content, to write and own PR communications and strategies at Edge & Node (E&N).

E&N is the team behind The Graph, a decentralized protocol for querying open APIs called subgraphs, which already has thousands of developer users and billions of dollars in GRT participating in the protocol. Our previously launched hosted service currently powers the most prominent applications in the web3 ecosystem, serving one billion queries a day and growing exponentially. We have an energized and vibrant community of users that are passionate about what we’re building.

Who you are: You are an original thinker and can thrive in a dynamic environment. You are passionate about web3 and are familiar with The Graph. You are driven, motivated and values driven. You love to write and are an excellent writer. You communicate well with your stakeholders to optimize their experiences. You are driven and committed to developing optimal marketing and communications strategies to grow product engagement. You are someone who is personable, enjoys meeting new people and developing partnerships with top businesses and reporters, both blockchain and traditional business alike.
Responsibilities
  • Long form writing - able to write 2-4 long form pieces a month

    Come up with creative ideas / angles / stories to add into the mix of content needed

  • Develop and lead communication and PR strategies

    Help the PR company craft the news and edit their Press Release. Push PR through the approval funnel to hit all deliverables. Support PR team with angles and getting all information to them within a timely manner

  • Write blog posts, newsletters, press releases, emails and support ongoing communications with The Graph ecosystem

  • Craft narratives, positioning and branding to boost awareness and engagement with The Graph

  • Create educational content about The Graph and web3

    Script writing for snackable educational content. A gift on how to communicate new concepts to beginners

  • Work closely with marketing team to achieve deliverables on messaging tied to OKRs

  • Support business development by creating marketing decks and joining meetings

  • Coordinate and manage relationships with KOLs, community members, third-parties in PR, publications and events such as hackathons, community meetups and conferences

  • Monitor Web3 and web3 trends, innovations and industry growth

  • Ability to write evergreen content, editorial, opinion, and educational pieces on various verticals.

  • Work closely with design team to create visual assets that pair with writings in an meaningful manner

Desired skills
  • Passion for writing and are an excellent long form writer

  • Ability to translate technical concepts into non-technical, elegant writing

  • A self-starter, who is able to organize and manage the workload in a transparent and efficient way, focused on never missing a deadline.

  • Ability to thrive in fast paced environments and move at a fast pace

  • Strong attention to detail and strong coordination abilities

  • Strong ability to take initiative on research and understanding new technical concepts

  • Able to work without significant editorial oversight

  • Leadership skills to confidently research and speak to internal experts as needed to write the best content possible

  • Strategic mindset towards marketing products

  • Familiarity with online and offline marketing avenues such as social media, community management and event management; especially as it relates to web3

  • Able to pull out the best in people to assist team members with their own thought-leadership/writing pieces

  • Proven track record of building, activating and retaining a web3 community; have deep relationships with the global web3 community

  • Passionate for blockchain, web3, and decentralizing the web; understand and agree with The Graph’s mission, values and team culture

  • Recently published blockchain/web3 specific content or writing about the web3 space in free time

Preferred Experience
  • Bachelor's degree in communications, business administration or equivalent practical experience

  • 3+ years experience creating long and short form content/editing

  • 2+ years experience in blockchain/web3 space. Solid knowledge about web3 and The Graph is preferred

  • Experience working in communications and marketing functions

  • Marketing experience with an understanding of SEO, specifically long tail phrase and keyword placement a plus

About The Team
Edge & Node is a globally distributed team. We work hard, but our remote-first team affords a high degree of autonomy and flexibility. Our scheduled meetings tend to be in the morning, pacific standard time (PST). Most of our team, even at the individual contributor level, has started companies or led large teams and it shows in the way that people manage their own productivity. We’re mission-oriented, and hold one another accountable with results rather than vanity metrics like time spent at your desk. If you need to book a vacation, make a doctor’s appointment, go for an afternoon run, or even just get some fresh air, we trust you to use your time effectively.

Despite being remote-first, our team is fairly tight-knit and feels like a family. You can expect quarterly offsites in different parts of the world, where we strategize as a team, brainstorm around a whiteboard, go on team outings, have spirited and varied conversations over wine, coffee, or kombucha, and get to know each other on a personal level. We value diversity and bringing your whole self to work, including your weird hobbies, unique life experiences, cultural traditions, obscure music tastes, and whatever else makes you you. In addition to offsites, you’ll have the option to travel to conferences and meetups around the world, where you’ll get to know individual teammates on a more personal level and also build relationships with our users and community.

We pay competitive salaries to all team members, based on level of contribution and country of residence, and offer generous health benefits to U.S. based employees.
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