Product Marketing⬩Edge & Node
Product Marketing Lead
Years of Experience
What We’re Looking For
E&N is the team behind The Graph, a decentralized protocol for querying open APIs called subgraphs, which already has thousands of developer users and billions of dollars in GRT participating in the protocol. Our previously launched hosted service currently powers the most prominent applications in the web3 ecosystem, serving one billion queries a day and growing exponentially. We have an energized and vibrant community of users that are passionate about what we’re building.
Drive go-to-market strategy and execution for all of the projects that Edge & Node works on.
Ensure The Graph's docs, website and communication channels offer both smooth onboarding for new developers, and a rich resource for power users.
Drive product marketing content to educate and grow The Graph’s web3 developer, infrastructure provider and DeFi user bases.
Identify web3 market trends and collaborate with Research & Product teams to make sure that product roadmap aligns with developer and user needs.
Define and own growth KPIs. Intimately understand levers for KPIs, create plans, and own meeting KPIs. Collaborate with the Data Science team to make real-time KPIs accessible for both Business and R&D teams.
Build the product marketing team from scratch, including technical writers, dev rel, PMMs and others roles as needed.
Own partner relationships and content creation for education initiatives with education platforms inside and outside of web3.
Your ability to structure ideas in written form is superb.
While you value good strategy, you also embody the aphorism “Amateurs talk strategy. Professionals talk logistics.”
You are capable of thinking of the big picture but also rolling up your sleeves and getting things done with an attention to detail.
You are effective at presenting your ideas, getting alignment across diverse stakeholders, and driving execution in a cross-functional environment.
People love working with you and you make the people around you more effective. You take pride in being a force multiplier.
You naturally seek to expand upon your current ideas. You keep an eagle eye on emerging projects/verticals in the web3 ecosystem.
You believe that good docs are the best marketing. You believe that docs are part of the product.
3-5 years driving product marketing and go-to-market for a developer platform.
6 months to 2 years using DeFi and Web3 products regularly.
You were a developer in a past life.
You are fascinated by historical and evolving trends in online gaming, social media, DAOs, DeFi, and NFTs.
You regularly contribute insightful blogs and tweets about web3.
You grok the zeitgeist of “Crypto Twitter.”
You have worked at a company like Stripe, Twilio, Snowflake, etc. that is known for being radically focused on elevated developer experience.
About The Team
Despite being remote-first, our team is fairly tight-knit and feels like a family. You can expect quarterly offsites in different parts of the world, where we strategize as a team, brainstorm around a whiteboard, go on team outings, have spirited and varied conversations over wine, coffee, or kombucha, and get to know each other on a personal level. We value diversity and bringing your whole self to work, including your weird hobbies, unique life experiences, cultural traditions, obscure music tastes, and whatever else makes you you. In addition to offsites, you’ll have the option to travel to conferences and meetups around the world, where you’ll get to know individual teammates on a more personal level and also build relationships with our users and community.
We pay competitive salaries to all team members, based on level of contribution and country of residence, and offer generous health benefits to U.S. based employees.